marketing manager

Experience:4 - 8 Years
Location:Gurgaon
Education:UG - Any Graduate - Any Specialization PG - MBA/PGDM - Marketing
Industry Type:Hotels/ Restaurants/Airlines/TravelRole:Mktg Mgr
Functional Area:Marketing, Advertising, MR, PR
Posted Date:05 Jan

Job Description
• Consumer segmentation

• Consumer & category insights

• Brand positioning and product range architecture

• Communication and media strategy to deliver the brand and business goals.

• Conceptualization of integrated marketing campaign to achieve the revenue goals of the US business

• Design campaign / communication strategy, define key performance indicators and manage execution of campaigns.

• Design and execute marketing & communications campaigns across the online (Search & Display) and offline (TV, Print, events, PR & promotions) media.

• Develop and execute a powerful promotional plan to increase the market share of MMT in all the relevant service offerings in travel.

Desired Candidate Profile
• A business / marketing degree (MBA or eqv) holder with 5-8 years of relevant experience

• Minimum of 3-4 years of marketing experience with a minimum of 1 year hands-on brand marketing experience & a minimum of 1 year of online marketing experience is a must.

• Strong analytical abilities & communication skills

• Must have good interpersonal skills as well as creative sense

• Must have understanding of brand management.

• Must have a valid passport

• Exposure to US NRI segment will be an added advantage



Company Profile
MakeMyTrip is a pioneer of the Online Travel Industry in India. It has been growing exponentially ever since the inception, with annual growth rates in excess of 100%. The company is on track to achieve sales of INR 2500 crores in the f.y.e. March 2010. MakeMyTrip is the dominant market leader with over 50% market share. The largest OTA (Online Travel Agent) in India and amongst the top 3 travel companies in the country, MakeMyTrip has various awards to it's credit like the 'Best Online Travel Company' by Galileo Express Travel World in 2007, the 'Emerging India Award' by ICICI Bank & CNBC-TV18, voted one of Asia's hottest technology startups by Red Herring in 2006. The ComScore Media Matrix ranked MakeMyTrip among the top 10 visited websites in India and the most-visited travel website in India. MakeMyTrip also got a 2nd ranking in Professional Services category in the 'Great Places To Work' survey in 2009. MakeMyTrip.com is a young and energetic company, which in a span of eight years, has not only gained the trust of over a million satisfied customers, but also the respect and acclaim of the entire travel industry and business world.
Contact Details
Company Name:MakeMyTrip (India) Pvt Ltd
Website:http://www.makemytrip.com
Executive Name:Himanshu Pathak
Address:Not Mentioned
Telephone:91-124-4395000
Reference ID:Naukri/Int. MKt/GGN