job in retail

Experience:8 - 10 Years
Location:Delhi/NCR
Education:UG - Any Graduate - Any Specialization PG - MBA/PGDM - Marketing
Industry Type:Retail
Functional Area:Marketing, Advertising, MR, PR
Posted Date:17 Nov

Job Description
 Interact with advertising agencies to ensure timely delivery of all marketing collaterals (ads, leaflets, banners, etc.)

 Consumer research.

 Mystery shopping and periodic qualitative research, Interact with the customers and store managers to understand the effectiveness of promotions and marketing initiatives Budgeting and managing of resources on monthly basis marketing

 Experience of ATL & BTL activities (ATL –Above the line / BTL – Below the Line)

 Cross Selling/ Up selling

 Conceive of marketing strategies to help promote and drive traffic to stores.

 Coordinate in-store events and promotions, both short and long terms.

 Communicated with store managers with clear objectives and strategies.

 Manage consumer loyalty program.

 Plan and implement ad hoc projects.

 Analyzing consumer behavior and mapping market preferences & trends.



Desired Candidate Profile
\• PG in Advertising/MBA(Marketing) from a reputed institution.

• Should have 8-10 yrs. Relevant experience preferably in FASHION / SPORTS /FMCG/Garments/ RETAIL MARKETING



Company Profile
Home Store India Limited is part of Wadhawan Group, which is amongst India’s top fifty business houses with diverse interests in Real estate development, Housing Finance, hospitality, retail. The group today has spinach, Sangam Direct, Maratha Stores, S Mart, Sabka Bazaar brands in food & Grocery retailing.

Home Store India Limited, a pioneer in retail started operations in Delhi in 1997 with its lifestyle format “The Home Store”. Our Other Food & Grocery format as the ”Sabka Bazaar” opened its first store in 2001 and has now grown to 65 stores.

In terms of our short term vision, we expect to cross the milestone of 300 Sabka Bazaar outlets and 50 “The Home Store” outlets by the year 2010.

We are one of the leading retailers of North India and have a reputation built on quality, reliability, responsiveness and innovation. Through our brands, Sabka Bazaar and The Home Store, spanning different categories of Food Products and Home Ideas, we have touched lives of many households in different ways. HSIL is a young, dynamic & professionally managed company with a clear vision of “Delivering Million Smiles Everyday”. We offer employees ample freedom to work in a congenial and performance driven work environment and grow with the organization.
Contact Details
Company Name:Home Stores (India) Ltd.
Website:http://www.homestoreindia.com
Executive Name:Ms. Aatreyee
Address:Not Mentioned
Telephone:9350277809